Fantastic Keywords For Interior Designers And Where You Can Find Them - Interior Design Marketing | SEO for Interior Designers (2022)

Keywords are the life blood of all things Digital Marketing. They are the words and phrases that people use in their search queries. And they are the words and phrases that you need to target in all your digital marketing efforts.

That is what I will discuss in this post. A brief idea of what kinds of keywords there are and how you can generate them. And there will be a sweet bonus waiting for you at the end. So, if you want to grab your bonus, keep reading till the end!

Keywords – the basic idea

You may be familiar with the basic idea of keywords; however I feel a quick brush-up is always a good idea. Say you’re searching for interior design services in your area on Google. How does Google know which webpages to return as results for your query?

Well, who better to explain than the Chief Executive Officer of Google LLC – Sundar Pichai?

To quote Mr Pichai (this is from a Congressional hearing)

‘We as Google we’ve crawled, we’ve gone out and crawled and stored copies of billions of webpages in our index. And we take the keyword and match it against webpages and rank them based on over 200 signals…things like relevance, freshness, popularity, how other people are using it and based on that at any given time we try to rank and find the best results for that query.’

In other words, Google’s algorithms compare the content of webpages with the search query and rank the search results based on that. So, you understand that if you can embed the exact terms people are using on Google – the keywords – within your webpage, Google will find it relevant to search queries.

What are the different kinds of keywords?

There are 3 types of keywords based on what aspect you’re trying to accomplish with the keyword.

Brand keywords – keywords in which your brand name appears.

Direct Money Keywords – keywords that can directly lead to a monetary transaction.

Indirect Money Keywords – keywords that may or may not lead to a monetary transaction/do not directly lead to a monetary transaction.

Brand Keywords

A brand keyword includes your brand name, whether completely or partially.

These are the keywords that will bring you the most value. Why? They directly boost your brand presence.

Think about it – if someone is searching for ‘Alpha Interiors’, it’s very likely they want to discuss a project with that firm or they want to interview the owner or something like that. All of which will get more people talking about and being exposed to your brand.

What kind of format would such keywords take?

[Your Brand Name], [Your Brand Name] + [Your City], [Your Brand Name] + [Your State], [Partial Brand Name*] + ‘Interior Design’

* For example, say you’ve named your firm ‘Nordic Curves’ (silly, I know, but just play along for this example), a brand keyword could be ‘Curves Interior Design’ or ‘Nordic Interior Design’.

A final word on brand keywords. Many experts say it doesn’t make a lot of sense to invest in paid ads for brand keyword searches. In a way that makes sense, since as I just pointed out, a brand keyword search indicates an interest in your brand so an ad targeting a brand keyword could be ‘preaching to the converted’.

However, I think that it still makes excellent sense to target brand keyword searches with ads.

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  • It’s cheap to target – since the only traffic to your brand would be yourself and perhaps some competitors trying to poach your search traffic.
  • Speaking of, paid ads help you cover more real estate in the search results page which boosts your brand presence and shrinks the opportunity for your competitors to poach your search traffic.
  • You can drive traffic right into your visitor funnel.
  • It allows you to capture high quality leads right at the brink of conversion.

Let’s see one such ad in action.

As you can see, the ad allows the designer to capture valuable space in the result page and deny that space to her competitors. It also boosts her brand and makes it all the more prominent and credible to the person who’s doing the search.

Direct money keywords

Direct money keywords are those that are clearly aimed at booking a consultation (which is or will lead to a monetary transaction).

Please note the difference with brand keywords here. The keyword is a general search term and does not include your brand. However, it is clearly aimed at a financial action (booking a call).

Now, you may say that you don’t charge for an initial consultation call but the idea here is that once they talk with you they will convert into a paying client.

For example, an interior designer based in Vancouver who specializes in restaurant design may target the keyword ‘Restaurant interior design Vancouver’. The query does not refer to any specific brand but is specific enough for you to bet that the person making it has a commercial intent, that is a design project that needs to be awarded, in mind.

Once again, let’s look at such a search in action.

Here are the PPC ads that appeared in the results for the query ‘restaurant interior designer new york’.

Note how each ad mentions the positive points about the company, discounts available, stuff like that. This shows that these ads are aimed at getting the viewer to book a call with the respective firms.

Indirect money keywords

Indirect money keywords are those that directly do not have commercial intent. However, an indirect money keyword search may lead to commercial action being taken.

For example if I were to search for ‘how to design my living room’, I could be just looking for DIY advice, or even just whiling away my time.

On the other hand, it is possible that I’ll be so impressed by how a particular interior designer has described the design process, say, on Quora that I will hire him or her to actually design my living room.

As I said it may lead to a commercial action being taken but not directly.

All of this may sound very random, like I’m just making stuff up.

And it is…if you don’t know what you’re doing.

To make things easy for you, I’ve created a tool that will help you with it. But before I introduce the tool, let’s go over the basic aspects of keyword research.

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Are there any tools that Interior Designers can use to find out what keywords they need to target?

You bet there are!

  • KWFinder
  • Ahrefs
  • SEMrush
  • Ubersuggest

If you’re just starting out, allow me to suggest Ubersuggest.

Ubersuggest presents keyword data in 3 sections.

This is a overview section which gives you an idea of the search volume, how difficult it will be to rank for the keyword you’re looking for and a CPC estimate.

The next section gives you an idea of how the search volume for your keyword has been varying over the last year.

And the last section is devoted to listing out alternative or related keywords, with their performance indicators like search volume, CPC and an estimate of competition in paid and organic searches.

Of course, every service will have their own way of presenting data. I have attached these screenshots just as an example to give you an idea of how keyword research tools work and what kind of data they can give you.

What are good keywords for PPC and SEO for Interior Designers?

When doing keyword research, you should consider all the various kind of keywords, which we discussed above.

We’re inching close to the promised tool – KRAFT – and I will reveal it to you…right after I show you a few typical keyword formats.

My intention here is not to scare you away from keyword research but to make you aware of how keywords are formed.

As you can see, there are some patterns you can follow.

For example you need to definitely target your brand name with keywords. Your own brand is where you’re king, so target this from every possible aspect, going from your particular street to city to state.

If you offer online consultation – which means you can potentially work with clients from all over the world – make sure to target that.

Of course you don’t work with clients all over the world (since chances are you are not familiar with aesthetics and lifestyles of everybody in the world) but there could be particular regions within which you consult. For example, say you offer consulting services throughout the Midwest. Then target that. Of if there’s a particular design style you’re good at, target that.

So you target your brand name, you target your location, you target the online consultation space and you target specific design styles.

Next come the more generic keywords like ‘Interior Designer Near Me’, which is a very common search. Competition will be intense in this space (since so many designers are competing for the same keyword) but you still need to make your presence felt here.

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And then come the specific services that you offer, like Exterior Design, Living Room Design, Office Space Design, followed by other kinds of services you may offer, like Architecture, Landscaping and so on.

And finally…

We have arrived.

KRAFT.

The Keyword Research And Framing Tool.

What exactly does KRAFT do?

KRAFT takes the guesswork out of keyword formation by asking you for some basic information about your Interior Design business and then releasing a list of keywords which are personalized for your business, based on the information you provide.

How much does it cost?

0 dollars and 0 cents. So make sure you pay us the correct amount for using KRAFT.

How is KRAFT used?

Visit this LINK and make a copy of the KRAFT spreadsheet in your own Google Drive. Without your own copy you may not be able to use the tool.

In the #1 – Start Here tab, you will be asked for your brand name, your city and your country.

Enter this information and hit the ‘See Generated Keywords Here’ button.

Please ensure that you only type in the blank fields, as is shown in the following clip. If you type elsewhere the tool won’t work.

Once you hit the ‘See Generated Keywords Here’ button, you will be taken to the ‘#2 – Keyword Generator’ tab where you can see all the keywords relevant for your Interior Design business, neatly sub-divided into various categories.

Now you have your very own list of keywords that you can target with you SEO and PPC efforts. Good luck!

FAQs

I see three columns in the #2 tab. Why 3 columns?

Well, we have divided the keywords into various categories, as I just told you. The ‘Keyword Group’ column denotes which category each keyword belongs to. Why this matters I’ll reveal momentarily.

‘Generated Keywords’ is the list of keywords that you should target with your SEO efforts.

‘AdWords Keywords’ is the list of keywords that you should target with your PPC efforts.

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The basic keywords in ‘Generated Keywords’ and ‘AdWords Keywords’ is the same but the ‘AdWords Keywords’ have been formatted to represent the ‘match type’ or ‘keyword type’ that AdWords requires.

I don’t know what ‘keyword type’ is.

AdWords matches user searches to your ads and places ads accordingly. Now, user searches vary vastly.

‘Interior Design in NY’ and ‘NY Interior Designer’ and ‘Interior Designer in New York’ have the same search intent but are totally different keywords.

And there is no way you can guess all such variances. You may not even want to target all the various permutations and combinations.

To help you deal with that, AdWords came up with the concept of ‘keyword type’ or ‘match type’. These are differentiated by placing various symbols in front of each word within the keyword – and that is why we have a separate column for the AdWords Keywords.

Exact Match – Your ads will be shown to people making exactly the same search as your chosen keyword.

Represented as [NY Interior Design].

Someone searching for ‘New York Interior Design’ will not see your ad. Only someone searching for ‘NY Interior Design’ will see your ad.

Phrase Match – Your ads will be shown to people making searches that are either exact matches to your keywords or are slight variations of it.

Represented as “NY Interior Design”.

Someone searching for ‘Affordable NY Interior Design’ would be able to see your ad. But someone searching for ‘Interior Designer based in New York’ would not be able to see your ad.

Broad Match – Your ad will be shown to anyone making a search that bears any similarity to your keywords.

Represented as the plain/SEO version of the keyword without any symbols, that is, just NY Interior Design.

So someone searching for ‘Restaurant Designer based in Nw York’ (includes a lot of other words, does not have the word ‘Interior’ and includes a spelling error but you can guess it’s a similar search intent) would be shown your ad.

Broad Match Modifier – Your ads will be shown to anyone making a search that includes all the words in your keyword but with some variations like spelling errors, abbreviations and so on.

Represented by placing a ‘+’ in front of each word in your keyword, that is ‘+NY +Interior +Designer’.

So someone searching for ‘New York Interior Designer’ would see your ad but someone searching for ‘NY Home Designer’ would not.

‘Broad Match Modifier’ is the keyword type I recommend and that’s the preset type. You can change it if you want to.

But whatever type you choose, the AdWords Keywords column will modify accordingly and you can just copy the keywords and paste them into your AdWords campaign.

Why are the various keyword groups like ‘Brand, ‘Near Me’ important?

It’s a logical categorization of keywords and you can create ads based on each group.

Is it necessary to use all the keywords generated by KRAFT?

Absolutely not!

Your SEO and PPC campaigns should be designed by you and you only. What keywords you need are best decided by you.

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KRAFT only generates an exhaustive list of keywords for you to choose from.

I hope you enjoy KRAFTing your keywords and using them in your marketing campaigns.

FAQs

How do I market my interior designer? ›

Having a good online presence can help you reach your interior designer audience 24/7 and increase your sales all over the world with minimum effort.
...
2. Blog Posts
  1. Pay for featuring. This is the quickest and easiest way. ...
  2. Get your brand to stand out on forums or trade shows. ...
  3. Write a balanced blog post.
10 Sept 2016

How do interior designers attract customers? ›

12 Expert Tips to Find New Clients for Your Interior Design Business
  1. Ask Your Network for Help. ...
  2. Develop a Basic Digital Marketing Strategy. ...
  3. Use Social Media to Reach Prospects and Gain Followers. ...
  4. Use Traditional and Digital Advertising. ...
  5. Establish a Brand for Your Interior Design Business. ...
  6. Practice Professionalism.

What are the 7 principles of interior design? ›

THE 7 PRINCIPLES OF INTERIOR DESIGN
  • BALANCE.
  • UNITY.
  • RHYTHM.
  • SCALE AND PROPORTION.
  • CONTRAST.
  • EMPHASIS.
  • DETAILS.
23 Aug 2022

Why are the 7 Elements of interior design important? ›

The 7 elements of design are designed to help you balance an interior scheme so that the finished look is aesthetically pleasing, as well as functional. Design is a science, after all, as well as an art.

What is the target market for interior designers? ›

Identification of Target Market

An interior decorating business most likely targets females with an interest in home décor. Based on the style and types of products you offer, the target age and income level may vary.

What are the two types of market for interior design? ›

There are two types of market for interior design: residential and commercial.

What are three important qualities that interior designers need? ›

6 Essential Skills Every Interior Designer Needs
  • A creative eye and attention to detail. First and foremost, you'll need to be highly creative. ...
  • Trend identification. ...
  • Knowledge of sustainable practices. ...
  • Superior communication. ...
  • Sketching ability and computer knowledge. ...
  • Organization.

What do interior designers use the most? ›

Autodesk AutoCAD LT

AutoCAD LT is one of the most popular interior design programs today, used by decorators, architects, engineers, construction professionals, and more. This reliable software allows professionals to design, draft, and document precise drawings with 2D geometry.

What is the rule of 3 in interior design? ›

The rule of three says that things arranged in odd numbers are more appealing, memorable, and effective than even-numbered groupings.

What is the golden rule in interior design? ›

You've probably heard of the 2:3 rule, otherwise known as the 'golden ratio'. Ideally, every room should follow this. Start by dividing a room into two sections – the larger one should measure 2:3 of the space, and be the area for big pieces of furniture such as your sofa, bed or dining table.

What are the 10 main principles of design? ›

There are 10 principles of design in total! They're also known as the elements of visual design, and are: movement, balance, contrast, proportion, repetition, rhythm, variety, emphasis, harmony, and unity.

What is the main purpose of interior design? ›

An interior designer is responsible for the layout of the internal space in a building or structure. The design impacts on the wellbeing, safety and function of the interior performance of a space. An interior space could be a fixed building or a moving structure such as boat or aeroplane.

What are the 8 interior design elements? ›

In this article we will discuss the 8 elements of design: space, form (shape), pattern, line, light, texture, scale and color.

What are the 5 basic elements of design? ›

The Elements and Principles of Design - List. The Elements of Design are the things that artists and designers work with to create a design, or composition. The Elements are: line, shape, space, value, color and texture.

Who is the No 1 interior designer in the world? ›

1. Philippe Starck. Philippe Starck is a famous French industrial and interior designer, architect, and creator. From utensils to factories, apartments to hotels, most of Starck's designs have grown to have a cult following.

What is trending in interior design? ›

The latest interior design trends are seeing wallpaper as a type of art for your surroundings. Geometric patterns, landscape scenery, abstract shapes, human and animal figures – many types of wallpaper prints will help you embrace the interior design trends of 2022.

What is SWOT in interior design? ›

SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories: strengths, weaknesses, opportunities and threats. The ConceptDraw DIAGRAM and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.

How do you identify your target market? ›

Here are some tactics to help you identify your target market:
  1. Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal. ...
  2. Conduct market research. ...
  3. Create customer profiles and market segments. ...
  4. Assess the competition.
30 Apr 2019

Is there a market for interior designers? ›

The market size, measured by revenue, of the Interior Designers industry is $23.8bn in 2022. What is the growth rate of the Interior Designers industry in the US in 2022? The market size of the Interior Designers industry is expected to increase 3.9% in 2022.

What makes an interior designer unique? ›

“One of the key qualities of a top interior designer is to be flexible, adaptable and open-minded to new design styles and ideas, with no influence of our preferred style,” Senior Interior Designer Alia Soufan says.

What is the 70/30 rule in interior design? ›

Using 70% cool colours and 30% warm colours, he gets the colours to pop. It's the small amount of warms that makes the cools come to life.

How do I create an interior design concept? ›

What Should an Interior Design Concept Statement Include?
  1. effectively convey your inspiration and vision for the space.
  2. briefly address how you went about creating the design and how you handled specific design challenges.
  3. articulate the room's overall ambiance.
  4. tell your client the origin of the design.
30 Sept 2021

What are the 8 interior design elements? ›

In this article we will discuss the 8 elements of design: space, form (shape), pattern, line, light, texture, scale and color.

What are the six interior design elements? ›

The Six Principles of Interior Design
  • 01 – BALANCE. Balance is all about spatial equilibrium to meet your functional requirements. ...
  • 02 – HARMONY + UNITY. Harmony is relating the elements in a space to each other. ...
  • 03 – RHYTHM. ...
  • 04 – EMPHASIS + FOCUS. ...
  • 05 – CONTRAST. ...
  • 06 – PROPORTION.
10 Sept 2021

What is the golden rule in interior design? ›

You've probably heard of the 2:3 rule, otherwise known as the 'golden ratio'. Ideally, every room should follow this. Start by dividing a room into two sections – the larger one should measure 2:3 of the space, and be the area for big pieces of furniture such as your sofa, bed or dining table.

What are the 4 types of lines in interior design? ›

There is an argument that lines are at the heart of form and are characterized as either horizontal, vertical, diagonal and curved lines which all help to define shape and volume.

What makes an interior designer successful? ›

“One of the key qualities of a top interior designer is to be flexible, adaptable and open-minded to new design styles and ideas, with no influence of our preferred style,” Senior Interior Designer Alia Soufan says.

What is most important for an interior designer? ›

A creative eye and attention to detail

You'll be expected to design spaces for all sorts of clients. Although having a point of view can be an asset, you'll also need to be very adaptable. You'll also have to focus on both the little details and the big picture simultaneously to craft cohesive spaces.

What is the 70/30 rule in interior design? ›

Using 70% cool colours and 30% warm colours, he gets the colours to pop. It's the small amount of warms that makes the cools come to life.

How do I create an interior design concept? ›

What Should an Interior Design Concept Statement Include?
  1. effectively convey your inspiration and vision for the space.
  2. briefly address how you went about creating the design and how you handled specific design challenges.
  3. articulate the room's overall ambiance.
  4. tell your client the origin of the design.
30 Sept 2021

What are the 5 main design principles? ›

What are the principles of design?
  • Balance.
  • Alignment.
  • Proximity.
  • Repetition.
  • Contrast.
27 Feb 2019

What are the 5 key elements of design? ›

The Elements of Design are the things that artists and designers work with to create a design, or composition. The Elements are: line, shape, space, value, color and texture.

Videos

1. Free Youtube Marketing Strategies to get 99+ Interior Design Leads Daily Without Ads
(Arihant Dugar - Lead Generation Expert)
2. SEO for Interior Designers: Why Your Interior Design Firm NEEDS Ongoing SEO
(Designed by Wingnut Social)
3. Marketing Ideas For Niche Interior Designers With Anne Renshaw - Content Sessions #16
(Mike Moll)
4. Designer Discussions | Episode 26 | SEO 101: Understanding SEO for Interior Designers
(Designer Discussions)
5. SEO for Interior Designers 101: How to Outrank Your Interior Design Competitors Webinar
(Designed by Wingnut Social)
6. 4 Google Ads Tips for Interior Designers - Episode 256
(Designed by Wingnut Social)

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