16 Retail Display Ideas to Try in Your Store - Vend Retail Blog (2022)

16 Retail Display Ideas to Try in Your Store - Vend Retail Blog (1)Retail displays and visual merchandising are — and will always be — essential in driving attention and conversions in brick-and-mortar retail. Studies have shown that much of the information that human beings process come through the sense of sight.

According to researchers Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr. Erica Keeps, here is the breakdown of how our five sense processes information:

  • 83.0% – Sight
  • 11.0% – Hearing
  • 03.5% – Smell
  • 01.5% – Touch
  • 01.0% – Taste

Clearly, human beings are highly visual in nature, and this is a fact that is particularly important when you’re running a physical store. One of the main reasons why people decide to shop offline is to see merchandise in person, and this is all the more reason to design winning retail displays.

Read on for tips and examples of visual merchandising done right. Our hope is the following pointers would inspire your retail shop display ideas.

1. Create immersive retail displays

The best way to make a lasting impression is to immerse your customers in a particular environment or setting. Check out the example below. The displays themselves are simple, and the retailer only makes use of a few simple racks and fixtures.

But because all the other elements of the store (i.e., the color of the walls, the cold-weather items, and the text “it’s cold outside”) follow a unifying theme, the overall effect is quite powerful. It engulfs customers into the “cool” theme of the store, creating an immersive experience.

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Keep this example in mind for your next display. Recognize that you don’t necessarily have to build something fancy. If you have a strong theme and ensure that all the components of your shop are in line with the story you want to tell, you can create a compelling and immersive experience using just a few simple products and fixtures.

2. Encourage people to touch and feel your products

In a survey by Ripen eCommerce, they found that the top reason people shop in brick and mortar stores instead of ecommerce is that physical retail enables shoppers to touch and feel items in person.

The key takeaway here? Create displays that encourage people to touch and feel for you products. If your items are sitting on a shelf or a table while still inside their respective boxes, you could be missing the chance to connect with your customers.

So, take your products out of their packaging and get shoppers to really experience your merchandise. Ulta Beauty, for example, does this with their hairdryers. While other stores keep the products in their boxes, Ulta has their hairdryers out for people to touch and feel them.

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3. Use plants in your shop displays

Need an easy and affordable way to breathe life into your visual merchandising? Use plants. Doing so doesn’t just make your displays more attractive, they can also create healthier and more pleasant shopping experiences.

In an interview with Retail Focus, Joey-Michelle Hutchinson, associate vice president at CallisonRTKL, said that having more greeneries in retail environments “makes them feel more inviting, which in turn decreases customer stress levels and increases their dwell time.”

He added, that “plants also help purify the air and increase indoor air quality, and they act as sound absorbers, reducing noise pollution.”

Having more “green” displays clearly has some benefits, so consider incorporating plants into your designs. For inspiration, look no further than homeware retailer Harper & Grey House. Plants are a staple in their displays and the greens do a tremendous job in accentuating their merchandise.

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4. Don’t forget about cross-merchandising

Cross-merchandising is a subtle but effective way to increase basket sizes and average order values. The practice promotes product discovery and entices shoppers to look at items that complement what they’re already buying.

There are a number of ways to implement cross-merchanding. One is to merchandise items that go together. You could, for example, create a display with a blouse, jacket, and matching purse.

That’ exactly what Gymboree did in their display below.

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Another idea? Display gift cards next to relevant products. Have a look at what Target is doing. The retailer has some baby-centric gift cards next to some toys in the store’s baby section to remind shoppers about their gift cards.

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5. Have something for the kids

Speaking of little ones, have you considered creating kid-friendly displays? The practice can be quite effective particularly if you cater to Gen X and Millennial consumers.

Have a look at the nifty example below:

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6. Keep your retail displays well-lit

Even the most creative displays will fall flat when they’re not well-lit. So invest, in the equipment to make sure that your products are displays in the best possible light.

In this example, the folks at Nulty Lighting are showing the power of accent lighting for showcasing individual products.

7. Keep ‘em portable

Is your store on the small side? Consider using portable displays so you can make better use of your space. Such displays are easier to move so you can quickly re-merchandise your shop or make room for other things if necessary.

Portable displays can also help in keeping your visual merchandising focused and on-point. Since you have limited space, you’re forced to only display the most important and most high-impact products.

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8. Use signage and displays to educate people about your products

If your products need a bit of explaining, then it could be a good idea to use your displays to educate shoppers about your items.

The following cookware display at Crate & Barrel does exactly that. The top part of the display has images of the items for sale along with a quick description of what each product is and what it does.

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9. Play around with colors

Colors can make or break your retail displays, which is why it’s essential to select the right color scheme. A big part of this will be driven by the colors of your products. If most of your items are come in pastel shades for instance, then those colors will be quite common in your displays.

That being said, how those products are displayed together matters a great deal. There are various ways to mix and match colors, so have a think about how you’ll do it in your displays.

The folks at Live By The Sword salon did an amazing job merchandising their shelf of Amika products, which come in a variety of colors.By really leaning into the colorful nature of Amika’s items, they were able to set up a vibrant display that pops.

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Of course, bright and colorful themes won’t work for everyone. In some cases, a more subdued approach makes more sense.

Take this example from The LifeStyled Company. The team created a display featuring Babe Australia’s products, most of which come with predominantly white boxes and labels.

This resulted in a clean and sleek looking display, which encourages shoppers to pick up the items and take a closer look.

10. Have something seasonal

Timely displays are sure to grab the attention of your customers. Keep a close eye on your retail calendar and make sure that your visual merchandising coincides with relevant shopping events and seasons.

For instance, during last year’s back-to-school season, Target dedicated an entire corner to school supplies and relevant merchandise. The area of the store was filled with large, back-to-school displays that were impossible to miss.

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11. Localize your retail displays

If you’re running multiple stores, make sure your displays reflect the tastes and preferences of each location. Pay attention to local trends and popular products in the area and ensure they’re front and center in your displays.

You can shed light on these insights using your POS reporting and retail analytics. Identify the top categories or items in different cities and use the data to inform your merchandising decisions.

It also helps to call out the name of each town or city. For instance, the homeware retail chain Home Goods has a sign that reads, “Happy to Be in Cerritos” in its Cerritos branch.

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12. Be witty with your visuals

Got a bunch of quotable quotes up your sleeve? See if you can incorporate them into your retail displays. When done right, a bit of text can complement your products and encourage shoppers to take a closer look.

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And as a bonus, walls or displays with quotable quotes are a magnet for Instagram users. With the right display, you’re bound to gain a bunch of social shares and tags along the way.

13. Use technology to “extend” your retail displays

If you’re looking for ways to showcase your full product lines without cramming your shelves and racks with too much merchandise, then see if you can use technology to “extend” your displays.

Case in point: when the online retailer Showpo launched their pop-up store in Los Angeles, they chose to display a small selection of products in the shop.

What’s cool about the store, though, is that Showpo gave customers the ability to shop their entire catalog through a touch-screen display.

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Showpo even took things a step further and used another table to capture customers’ details in-store. To encourage people to provide their email, they threw a 15% discount that can be redeemed online.

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14. Know that sometimes, less is more

In retail, space conveys value. The more space there is in a store or display, the higher the perceived value of the merchandise. This why many luxury retailers display items in standalone cases while discount stores overstuff their shelves with merchandise.

The right amount of space to use in your store depends on how you want to be perceived. But one thing is clear: if don’t want people to think that your products are cheap, then you’ll want to use fewer items in your display.

Take a look at this window from Saks Fifth Avenue. The display features a single mannequin and table on which there’s just one pair of shoes. Aside from the paintings on the right, there aren’t a lot of details to distract people from the products.

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15. Consider upcycling

Upcycling — the practice of using old or discarded materials to create something new — can help you build out-of-the-box retail displays. In the example below, we can see that the retailer used old chairs to create racks on which to hang their merchandise.

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Now, don’t get us wrong: traditional racks and fixtures are still essential. But hopefully, this example encourages you to reimagine the use of old items. You never know — that old chair, box, or frame could be just the thing that would get your display to stand out.

16. Be festive with your shop displays

If you’re celebrating a special holiday or occasion in your store, use your shop displays to show your festive side. Materials like balloons, tassels, garlands and other party supplies could help your displays pop.

Check out this example from Retailers Market.

Are your in-store retail display ideas hitting the mark?

With retail being more competitive than ever, there’s just no room for uninspired and mediocre retail displays. Now, more than ever, you need to constantly cook up in-store visuals can stop people in their tracks and encourage them to buy, share, and come back.

And remember that no matter what kind of display you have, it won’t be effective if it doesn’t showcase merchandise that your customers want to buy. That’s why it’s important to make data-backed decisions when it comes to merchandising. Use your POS or inventory management system to generate sales and product reports that will inform your decisions around what items to show off in your store.

Once you’ve stocked up on the right items, you can showcase them using all the fabulous tips we shared above!

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About Francesca Nicasio

Francesca Nicasio is Vend's Retail Expert and Content Strategist. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. She's also the author of Retail Survival of the Fittest, a free eBook to help retailers future-proof their stores. Connect with her on LinkedIn, Twitter, or Google+.

FAQs

What are the 4 basic types of displays? ›

The four basic types of displays are those that feature one item; similar products; related products; and a cross mix of items.

How do you show items in a retail store? ›

How should you display products in your store?
  1. Think outside the box. Creative signage like “Insta worthy” wall art can get the attention of your shoppers. ...
  2. Use cross merchandising. ...
  3. Location, location, location. ...
  4. Show pricing. ...
  5. Change displays on a weekly basis. ...
  6. Add decorations. ...
  7. Maintain your retail displays.
6 Jan 2021

What are planograms in retail store? ›

A planogram is a diagram that shows how and where specific retail products should be placed on retail shelves or displays in order to increase customer purchases. Planogramming is a skill used in merchandising and retail space planning. A person with this skill is be referred to as a planogrammer.

What is a good product display? ›

Effective displays are typically clutter-free and surrounded by space to allow all visual focus to be on the products being displayed. The chosen area should be easily viewed as customers enter the store or easily viewed near the register.

What are display items? ›

Display Merchandise means any item of Merchandise that is removed from its packaging, or installed, affixed or modified for purposes of a sample, display or of demonstrating its function or design.

What is a in store display? ›

An in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.

How many types of displays are there in retail stores? ›

Retail product displays can be broken down into three categories: standalone and point of purchase (POP) displays, store shelving displays, and clothing and furniture displays.

How do I make my storefront stand out? ›

Business Know-How
  1. How to Design an Appealing Storefront. As YoungUpstarts explains, “The storefront is the first and last opportunity your business has to convert that passerby into a customer. ...
  2. Use Eye-Catching Signage. ...
  3. Freshen Up Your Building. ...
  4. Create a Sitting Area. ...
  5. Use Landscaping. ...
  6. Change Out Window Displays.
2 Dec 2021

What are the 4 P's of merchandising? ›

"4 P's of Merchandising: Product, Placement, Pricing & Promotion"

What are the types of store layout? ›

There are roughly 10 different types of store layouts, including: grid, herringbone, loop or racetrack, free-flow, boutique, straight or spine, diagonal, angular, geometric, and multiple or mixed.

How do I make a planogram layout? ›

How to Create a Planogram
  1. Measure each of your fixtures. Depth and width of each shelf or rack section. ...
  2. Decide exactly where to put each item. Don't just place products anywhere. ...
  3. Draw your planogram. Whatever format you choose, remember that someone else will probably be using the planogram to stock and maintain displays.
12 Dec 2018

What are the 5 key points to selling retail? ›

There are five keys to success in retail: location; marketing; store layout and appearance; service and assortment, and bundle selling. Let's take a look at how each of these can help you establish a successful retail operation.

How can I make my small shop attractive? ›

Here are 12 ways to attract attention and boost foot traffic to your shop:
  1. Create a Memorable Monument Sign for your Business. ...
  2. Make a Great Window Display. ...
  3. Roll out a Red Welcome Mat. ...
  4. Put your Best Merchandise out front. ...
  5. Add custom parking lot signs. ...
  6. Add pennant flags across your parking lot. ...
  7. Use murals on buildings.
12 Mar 2018

How will your display attract attention and increase sales? ›

10 Ways in Which POS Displays can help Increase Sales
  • Attracting impulsive buyers. ...
  • Effective marketing messages. ...
  • Use of QR codes to help customers make purchasing decisions. ...
  • Colourful branding. ...
  • Use of bargain bins. ...
  • Placing useful products next to POS displays. ...
  • Use of multimedia. ...
  • Highlight new or obscured products.

What is attractive display? ›

Color: Helps set mood and feelings. Focal point: This is where product and props/signage and background come together. Lighting: Should accent focal point, if possible. Signage: Signage can make or break the display. Simplicity: Less is more, so know when to stop and don't add too many items.

What is creative display? ›

Creative Display (CDT) owns and operates the largest Out-Of-Home (OOH) public sector advertising network in Ontario made up of both indoor and outdoor digital and static messaging and communication solutions.

What makes a good visual display? ›

Elements of Effective Visual Merchandising

Color: Helps set mood and feelings. Focal Point: Where product and props/signage and background come together. Lighting: Should accent focal point, if possible. Simplicity: Less is more so know when to stop and don't add too many items.

What is a one item display? ›

A one item display is the showing or advancement of a single garment or any single item. For Example: A single dress displayed in a window. A related merchandise display shows items that are meant to be together. For example: Different items all of the same pattern or color.

What is retail store display? ›

A retail store display or a retail display refers to product promotion in a retail store. Products promoted in POP displays, window displays, shelves, tables, or any other space in a store comes under the umbrella term of a retail store display.

How do you display items to sell? ›

10 Visual Merchandising Tips for Increasing Event Sales
  1. Know the Customer. Before diving into what your display will look like, first consider where you're setting up. ...
  2. Create a Theme. ...
  3. Keep It Simple. ...
  4. Turn On the Lights. ...
  5. Find a Balance. ...
  6. Show Your Price. ...
  7. Get Creative. ...
  8. Plan Your Display.
22 Nov 2017

What are off shelf displays? ›

Off-Shelf. Any display or promotion that is not part of the regular store, e.g. cardboard POP displays or beverage towers.

What is a POP display? ›

POP displays are a marketing and advertising strategy used in retail stores to promote specific merchandise and special offers to shoppers who are ready to make a purchase. POP displays can be located near the checkout counter or in certain areas of the store to encourage purchasing decisions.

What is pop in retail? ›

A point of purchase (POP) is a term used by marketers and retailers when planning the placement of consumer products, such as product displays strategically placed in a grocery store aisle or advertised in a weekly flyer.

What type of display is best? ›

Organic Light Emitting Diode (OLED) display technology is much better as compared to the LCD display technology because of its excellent colour reproduction, faster response times, wider viewing angles, higher brightness and extremely light weight designs.

What are the five steps involved in creating a display? ›

How to set up a display advertising collaboration
  • Step 1 – Determine the target location. ...
  • Step 2 – Propose the idea of display advertising. ...
  • Step 3 – Decide size, placement, duration and (optionally) rotation. ...
  • Step 4 – Hang the prints yourself. ...
  • Step 5 – Promote it!
6 May 2014

Why are displays important in stores? ›

Your product displays are so important in grabbing the attention of shoppers. With a well-designed POP display, you can easily highlight your product's most notable features and catch your customers' attention. As shoppers walk around a store, they can get lost in a fog of products.

What is the major importance of retail displays? ›

Retail displays are essential in any brick-and-mortar store. Not only do displays disseminate important information about specific brands and products, but they also direct foot traffic and create visual interest to enhance the overall shopping experience. Nobody wants to spend time in dull, boring retail environment.

What is visual merchandising display? ›

Visual merchandising is a marketing practice that uses floor plans, color, lighting, displays, technology, and other elements to attract customer attention. Its ultimate purpose is to use the retail space to generate more sales. A visual merchandiser is the person behind the magic.

What is store display fixtures? ›

Definition. In retail, fixtures refer to any piece of equipment or furniture used to display products. The most common type of fixture are shelves, but there are countless types of fixtures like mannequins, display racks, display cases, stall walls, signage holders, and more.

How do you display merchandise on a table? ›

Place a tablecloth or attractive platforms, clad in one of your company colors, atop the table to form the basis of your merchandise display. Platforms have the advantage of elevating your products above the table surface, making them more visually noticeable.

What are two types of display device? ›

Liquid crystal display(LCD) Light Emitting Diode(LED)

How do you attract customer attention? ›

Here are 10 tried-and-true tips to help you attract more customers.
  1. Offer new customers discounts and promotions. ...
  2. Ask for referrals. ...
  3. Recontact old customers. ...
  4. Network. ...
  5. Update your website. ...
  6. Partner with complementary businesses. ...
  7. Promote your expertise. ...
  8. Take advantage of online ratings and review sites.
28 Feb 2020

How do you attract more customers to your store? ›

How to Increase Walk-ins in Your Retail Store: 10 Ideas to Drive...
  1. Keep up with the seasons — and pop culture. ...
  2. Use eye-grabbing signage. ...
  3. Invite influencers or experts. ...
  4. Market to existing customers. ...
  5. Go beyond selling products. ...
  6. Make it a social experience. ...
  7. Encourage social shares and location tagging.
20 Oct 2021

How do I get customers into my store? ›

8 Ways Retail Businesses Can Attract New Customers
  1. Buy online, pick up in store. ...
  2. Match online prices (or value) ...
  3. Provide inventory information online. ...
  4. Send out promotions via SMS. ...
  5. Optimize your website for local searches. ...
  6. Host events. ...
  7. Increase curb appeal. ...
  8. Create a lounge space (with WiFi)
9 Apr 2019

What are the 5 P's of merchandising? ›

The 5 Ps of product, price, promotion, place, and people are the holy grail of business for retailers and consumer packaged goods (CPG) enterprises.

What are the 4 selling strategies? ›

There are essentially four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering.

What are the 4 main marketing strategies? ›

The four Ps are product, price, place, and promotion. They are an example of a “marketing mix,” or the combined tools and methodologies used by marketers to achieve their marketing objectives. The 4 Ps were first formally conceptualized in 1960 by E.

What are the 6 basic designs for store layout? ›

Large or small, most retail stores use one of six basic types of retail store layouts: grid, loop, free-flow/mixed, diagonal, forced-path, and angular.

What is boutique layout? ›

What Is a Boutique Store Layout? According to Ebster, the boutique layout (also called shop-in-the-shop or alcove layout) is. the most widely used type of free flow layout.

What are the four 4 elements of store atmosphere? ›

There are four main factors on the concept of store atmosphere, which are described as “Store Design”, “Store Environment”, “Store Personnel” and “Overall Appearance of a Store”.

What makes a good planogram? ›

Your planogram should include any hanging space that may be used for merchandise such as clothing, draperies or bedding. Accurate measurements will allow you to determine exactly how much product you can place in each space and how best to display it.

Can you make a planogram in Excel? ›

Planogramming using excel files are generally easy. It mostly involves adjusting the cell dimensions to approximately match with the product dimensions. No special training is required, and it is cost effective for planogram development using excel.

What is another name for planogram? ›

Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store's products or services on display. They are considered a tool for visual merchandising.

What are the basic types of display? ›

Today, there are different types of displays used for different applications. These displays can be categorized as Video Displays, Non- Video Displays and 3D displays.

How many types of display are there? ›

There are many display types used in smartphones: LCD, OLED, AMOLED, Super AMOLED, TFT, IPS and a few others that are less frequently found on smartphones nowadays, like TFT-LCD. One of the most frequently found on mid-to-high range phones now is IPS-LCD.

What is display and its types? ›

Display is a device used to present visual information. The main aim of any display technology is to simplify the information sharing. Today, there are different types of displays used for different applications. These displays can be categorized as Video Displays, Non- Video Displays and 3D displays.

What type of display is best? ›

Organic Light Emitting Diode (OLED) display technology is much better as compared to the LCD display technology because of its excellent colour reproduction, faster response times, wider viewing angles, higher brightness and extremely light weight designs.

What is retail display? ›

A retail display is anything in a store that houses or promotes your product. A visual merchandising strategy focuses heavily on the appearance of retail displays, as they are often the first point of contact between your product and the shopper. Any brand that sells at retail will use retail displays.

What are the 5 key points to selling retail? ›

There are five keys to success in retail: location; marketing; store layout and appearance; service and assortment, and bundle selling. Let's take a look at how each of these can help you establish a successful retail operation.

How many types of displays are there in retail stores? ›

Retail product displays can be broken down into three categories: standalone and point of purchase (POP) displays, store shelving displays, and clothing and furniture displays.

What is a in store display? ›

An in-store retail display is a setup that includes signage and sometimes other features, including the products themselves. These displays can be located throughout the store, and their primary purpose is to encourage customers to buy a particular product.

What are the six display technologies? ›

The different types of display Technologies included are Liquid Crystal Displays, Organic Light Emitting Diodes, Digital Light Processing Technology, Plasma Displays, Field Emission Displays, and Electronic Paper.

What are the three basic parts of a display system? ›

Image storage, compositing, and transmission.

Within many, if not most, systems, there are provisions for the storage of the image information prior to display.

Which of the following is commonly used display? ›

The most commonly used displays are:

include cathode ray tube(CRT) Light-emitting diode (LED) Liquid crystal display (LCD) Gas discharge plasma displays.

What is the best display tech? ›

OLED is the winner here because it can get extremely bright, plus it can produce absolute black with no blooming. It has the best contrast ratio of any modern display. Contrast ratio is the most important aspect of picture quality.

What is Ismonitor? ›

A monitor is an electronic output device that is also known as a video display terminal (VDT) or a video display unit (VDU). It is used to display images, text, video, and graphics information generated by a connected computer via a computer's video card.

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